OUr CORE Values
Continuous Learning Integrity Win/Win or No Deal Different Relationship Over Rights Results Focused
Who Are We
Cite Up’s work has been fundamental for many companies since our establishment in 2001, accumulating over two decades of experience in the FMCG and retail space. Guided by our founder and chairman, Ken Corbie, along with a diverse team of skilled professionals, we serve as the driving force behind the success of companies like yours. This continuous journey has solidified our expertise in the industry, positioning us as a trusted partner in navigating the complexities of the Caribbean market.
With a specific focus on two key areas, Trade Marketing and Market Research, we strive day in and day out to support our clients’ commercial goals, by ensuring that their products reach the hands of their customers at every point of sale.
Cite Up operates from two strategically located offices in the northern and southern regions of Trinidad, boasting a team of over 200 people, dedicated to delivering the core services we offer.
Explaining decades of operations is not challenging when success speaks for both us and our clients. The expertise gained over the years positions us as undisputed leaders in the merchandising and broader trade-marketing space.
Corie Sheppard-Babb
Managing Director
After 20 years in the fast pace and dynamic retail and FMCG business, Cite Up’s commitment to excellence remains unwavering, and our dedication to serving you with the utmost integrity is stronger than ever.
The adaptability, industry know-how and commitment to customer centric solutions, of our team, have been cornerstones of our success.
We continue to build on that foundation; working tirelessly to stay ahead of industry trends and emerging technologies to ensure that we deliver not just what you need today, but what you’ll need tomorrow. We look forward to being an integral part of your journey towards trade-marketing excellence.
OUR MANAGEMENT TEAM
Jacqueline Thompson
Operations Manager
Avian Watson
Trade Marketing Lead
Kern Hinds
Research Lead
Ophelia Baptiste
HR Lead
Karen Gill
Business Development Consultant
Melissa Brathwaite
Operations Support Admin
Sean McCleod
Accounting Clerk
Jillian Richards
Account Manager
Alana Stapleton
Account Manager
Michael Rampersad
IT & Digitization Specialist
Joshua Gialdo
Digital Media Specialist
OUR JOURNEY
From the inception of Cite Up in 2001, I embarked on a journey fueled by ambition and dedication. Together, we transformed a modest venture with just four team members, into one of the leading trade marketing execution providers in the Caribbean with over 200 employees, and a trusted partner of the biggest names in the FMCG business. While I’ve since passed the reins to my son Corie, my dedication to the success of Cite Up remains unwavering in my role as chairman of the board.
Through prosperity and adversity, we’ve upheld our core values of integrity, continuous learning, doing things differently, prioritizing relationship over rights and commitment to win-win solutions, which have defined our success. I invite you to continue reading, to get to know more about our story!
Ken Corbie
Twenty-Four Square Feet And Ambitious Plans
Founded in 2001 by Ken Corbie in a modest 24-square-foot home office, Cite Up initiated operations in 2005 by securing its first significant trade-marketing contract for Sony Ericsson. This marked the beginning of managing Caribbean-wide promotions and merchandising for the global telecom giant. In the subsequent year, Cite Up achieved another milestone by securing its first major research project with Clarks. In 2006, the company launched "Retail is Detail" and "Focus on Service" initiatives in Trinidad, hosting seminars with experts from Disney, The Ritz-Carlton, and Nordstrom.
Hitting The Ground Running
In 2010, Cite Up expanded with a new office in Trinidad, opened one in Jamaica, and entered Barbados. It established itself as a key trade-marketing partner in the Caribbean, handling regional merchandising for telecom leaders like Blackberry and Samsung. 2011 sees Cite Up manage Sony promotions for the U-17 women’s world cup held in Trinidad and in the same year the company undergoes a major rebrand. Simultaneously, Yes Careers is created as a subsidiary of Cite Up to provide recruitment, staffing and training services.
Breaking Through
In 2015 Cite Up secures its first contract with a major FMCG company for supermarket merchandising - Unilever Caribbean. Subsequently the company would go on to add clients such as Coca Cola Trinidad, Carib Brewery and Angostura. 2015 also saw the appointment of Corie Sheppard-Babb as the managing director of Cite Up and the company would appoint its first board of directors in 2017, reinforcing the foundations for future success.
Striving For Excellence In The Face Of Adversity
In 2020, despite challenges from the Covid-19 pandemic, Cite Up remained operational, supporting clients, 200 employees, and their families. The company expanded post-pandemic, opening a second Trinidad office in Saint Augustine, and initiating its inaugural 'Gondola Wars' event to promote trade marketing excellence within its team. In 2023, Cite Up celebrated its 18th year in operation and installed Jacqueline Thompson as the company’s first ever operations manager. Cite Up remains committed to being the leading trade-marketing and market research partner for FMCG companies in the Caribbean.
On The Horizon
At Cite Up, we embody continuous learning, uphold unwavering integrity, pursue win/win solutions, strive to be different, and prioritize relationship over rights in all our endeavors