Case Study : Outsourced Merchandising Team for Samsung

Cite Up partnered with Samsung to provide a solution to the challenge, implementing an agile team of merchandisers to service Samsung’s key accounts in the Caribbean.

• Team Composition: Cite Up assembled a dedicated team consisting of 4 supervisors, 1 field supervisor, 1 master trainer, 18 merchandisers, and 22 promoters.

• Coverage: The team was tasked with covering over 200 locations in Trinidad, Jamaica, Guyana, Barbados, and the Cayman Islands, ensuring Samsung’s products were well-represented and promoted across the region.

• Scope of work: Cite Up assumed responsibility for all aspects of the merchandising operation for Samsung this included: merchandising execution, installation and maintenance of in store displays and support for promotional executions. In addition to operational management, Cite Up also managed all HR, IR and admin associated with the outsourced team. 

The implementation of the outsourced merchandising solution delivered significant benefits for Samsung.

• Improved Product Visibility & Revenue: The team was able to enhance Samsung’s product visibility through merchandising initiatives such as display installations and instore promotions, contributing to Samsung’s success in the market. 

• Perfect Store Compliance: Cite Up’s meticulous approach to merchandising ensured compliance with Samsung’s standards for the perfect store, enhancing brand image and customer satisfaction.

Leveraging Cite Up’s expertise in on the ground execution, was a major contributing factor to the success of Samsung’s brand in the Caribbean, which remains one of the most popular and widely available smartphone brands in the region (Marius, 2019; Statista Market Insights, 2022). 

To address this challenge, Samsung partnered with Cite Up, a reputable merchandising solutions provider. The solution included:

• Team Composition: Cite Up assembled a dedicated team of 4 supervisors, 1 field supervisor, 1 master trainer, 18 merchandisers, and 22 promoters.
• Size and Coverage: The team was tasked with covering over 200 locations in Trinidad, Jamaica, Guyana, Barbados, and the Cayman Islands, ensuring Samsung’s products were well-represented and promoted across the region.
• Comprehensive Management: Cite Up assumed responsibility for all aspects of merchandising for Samsung, including human resources (HR) and industrial relations (IR) matters. This comprehensive management approach ensured seamless operations and alignment with Samsung’s objectives.