About Cite Up
Boots on the ground
since 2005.
What started as a single field team is now one of the Caribbean's most trusted retail-execution and trade-intelligence partners.
Our story
Since 2005, Cite Up has been in the business of making sure your brands win where it matters most: at the shelf.
What Ken Corbie founded as a small startup, his son Corie Sheppard-Babb now leads — and today we're a team of over 120 field agents and managers representing your boots on the ground, ready to execute across the region. That reach adds up: more than 450,000 trade visits, over five markets, and more than 183 global brands owned by some of the biggest names in the business — Coca-Cola, Unilever, Samsung, Sony Ericsson, TCL Technologies and Carib Brewery — principals that have trusted us with how they show up in store.
What earns that trust is how we work. We sweat the details. We value our client relationships over ‘rights’. We go above and beyond to represent our clients to the standard their brands demand globally.
In the end, none of this is about us — it's about your brands, and the shoppers who reach for them. As the Caribbean market grows and evolves, we're committed to growing with it: sharper execution, deeper intelligence, and the same relentless focus on helping your brands win at the shelf. This is the work we set out to do in 2005, and we're only more determined to keep doing it — for your brands, and for every market we're proud to serve. Your brands are our business, and the best is still ahead.
Across the region
Where we've executed.
We've managed executions and intelligence projects across the English-speaking Caribbean.
- Trinidad and Tobago
- Barbados
- Guyana
- Jamaica
- Saint Lucia
- Belize
From the top
A message from our
Managing Director.
“Our people are the difference. Every day, our teams show up with pride and discipline to represent your brand where it matters most — at the shelf. It's a privilege to lead them, and it's their work that earns the trust of the brands we serve.”
Our people
The team that owns the brief.
Jacqueline Thompson
Operations Manager
Avian Watson
Trade Execution Lead
Simone Bowen
HR Lead
Michael Rampersad
Data & Systems Analyst
Sean McLeod
Accounting Clerk
Jillian Richards
Account Manager
Nathalie Paria
Account Manager
Joshua Gialdo
Admin & Marketing
Lisa Quash Joseph
Team Lead
Priscilla Daniel
Team Lead
Aisha King
Team Lead
Nathalie Cadogan
Team Lead
Chrystabel Jackson
Team Lead
What we stand on
Six values, no compromise.
Continuous Learning
The shelf changes daily. So do we — every visit teaches us something we use the next.
Integrity
We report what we see, not what is comfortable. Trust is the whole business.
Win / Win or No Deal
If the partnership does not work for both sides, it is not a partnership worth having.
Different
We are not a staffing agency and not a research firm. We are the rare thing that is both.
Relationship Over Rights
We would rather be a long-term partner than win a single argument.
Results Focused
Activity is not the point. Sell-through, share and growth are.