// Service 02

Trade Intelligence

Your eyes in
the trade.

An independent, verifiable read on what's really happening in store — an objective picture, separate from your own execution, that you can act on with confidence.

The brief

Winning at the shelf
starts with knowing.

Are your must-stock SKUs available? How are they priced? Is your brand holding its share against the rest of the category — and what are your competitors doing about it? That reality is easy to miss without eyes in the trade.

Trade Intelligence gives you an independent, verifiable read on what's really happening in store — an objective picture, separate from your own execution, that you can act on with confidence.

The portfolio

Two services. One
intelligence platform.

Trade Intelligence is delivered through two complementary service lines — each independently valuable, even more powerful together.

01

Category Data

Syndicated · Quarterly · Category-specific

A syndicated trade audit program that delivers reliable, independent category insights — complementing and going beyond available market data to give your team the verified intelligence.

Ideal for Large brands and distributors seeking verified, syndicated, category-level insights.

  • Consistent visibility over the metrics that matter most at the shelf
  • Technology-enabled data collection and measurement through a best-in-class mobile application and image-recognition analysis
  • Dashboards and reports with multilayer analysis
  • Quarterly syndicated audits across the channels that shape your category
02

Customized Trade Audit

Independent · Verified · Built around your brands

End-to-end, GPS-verified audit programs — customized to measure your core shelf metrics across the key doors in your trade universe, and flowing into live dashboards your team uses to run daily operations, close executional gaps and sell more.

Ideal for Distribution operations that need an independent, reliable read on execution across their own trade universe.

  • Fully customized to your priority categories, brands and channels
  • Core shelf metrics measured in store — OSA, OOS, Share, pricing, POSM compliance, equipment integrity and more
  • Every visit GPS-verified and backed by live photo evidence
  • Live dashboards you own, refreshed continuously to run operations and close gaps fast

ROI impact

Why it pays to know what's
really happening at the shelf.

Trade Intelligence delivers measurable business impact across four key dimensions — from operational efficiency to strategic competitive advantage.

Efficiency ROI

Field Efficiency Gains

Eliminate the cost of in-house audit resources — execution speed, headcount, and operational overhead reduced dramatically. Third-party data collection at scale, without the internal burden.

Attributable ROI

Stronger Brand Negotiations

Independent, credible data arms brands and distributors with verifiable third-party evidence to negotiate shelf space, visibility, and commercial terms with confidence.

Transformational ROI

New Category Insights

Capture benchmarks and best practices invisible to competitors — turning shelf intelligence into a lasting strategic competitive advantage your team can act on immediately.

Attributable ROI

Sales & Inventory Impact

Better execution driven by verified data directly translates to increased sales velocity and improved inventory rotation — measurable, attributable impact on the bottom line.

Technology

Powered by best-in-
class field technology.

Every Trade Intelligence service runs on Cite Up's advanced field reporting platform. Every data point is authenticated, every visit is verified, and every insight is available to your team around the clock.

Geofenced Visits

Every store visit verified by GPS-confirmed geofence check-in.

AI Image Recognition

Store photos automatically converted into category KPI data.

Secure Cloud Storage

All data and photo evidence stored securely and always accessible.

Live Dashboards

24/7 access to real-time performance dashboards and custom reports.

Market research

More ways to read
the market.

Beyond the audit, a full suite of market-research services to round out your view of the shopper and the shelf.

  • /01Mystery Shopping
  • /02Net Promoter Score (NPS)
  • /03Foot Traffic Studies
  • /04Exit Surveys
  • /05Brand Audits

Request a demo

Ready to see what's really
happening at the shelf?

Get a demo tailored to your market and category. We'll show you exactly what Trade Intelligence can uncover for your brand or distribution operation.

Request a demo → info@citeup.com