Merchandising
From fully outsourced teams to peak-season support, resets and hybrid execution — whatever your merchandising need, we operate it effectively.
- Fully outsourced merchandising teams
- Supplemental or peak-season merchandising
- Retail resets
Retail Execution
Make sure your brand is perfect at every door.
The brief
For two decades, Cite Up has been the Caribbean execution partner of choice behind some of the world's leading consumer brands — Samsung, BlackBerry, Sony Ericsson, Coca-Cola, Unilever and more — representing them across a diverse Caribbean retail universe of over 2,000 outlets, with the discipline and consistency their brands demand globally. That track record is built on a commitment to reliable retail execution.
We create value by being a true partner to your brand — collaborating closely to adapt to whatever the market brings and representing your brand with pride at every touchpoint. That partnership is backed by real operational discipline: a structured operation with layered reporting that makes every visit efficient and accountable — so we consistently hit the service levels we commit to. Our operations are technology-enabled and data-forward, so every execution also translates into intelligence you can act on.
What we do
From fully outsourced teams to peak-season support, resets and hybrid execution — whatever your merchandising need, we operate it effectively.
From promotions to in-store sampling and activations — whatever the campaign, we execute your strategy and bring your brand to life in the retail space.
How we work
We design an end-to-end execution program based on your needs — from routes, data collection and dashboards to uniforms, insurances and phone plans, we take care of everything.
Dedicated field agents trained on your brand hit the ground on a fixed call cycle — shelves set, stock right, promotions live.
Close oversight at every level — our layered reporting and company structure keep the execution team performing to the agreed service level.
Every visit is logged, photographed and fed back to you in a reporting environment anchored by customized dashboards.
Technology-enabled execution
Our field teams work through a mobile application that ensures every visit is GPS-verified and photo-backed, and managers monitor the work in real time — so gaps get closed fast, standards hold, and you can trust that what's supposed to happen on the trade actually does.
Ready when you are