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Dedicated Merchandising & Promotions Team for Samsung
Samsung
Cite Up partnered with Samsung to service its key accounts across the Caribbean, ensuring Samsung’s products were well-represented and promoted throughout the region.
The challenge
Samsung needed a solution to keep its products visible, available and promoted across a wide and diverse Caribbean retail footprint.
The solution
- Team composition — 4 supervisors, 1 field supervisor, 1 master trainer, 18 merchandisers and 22 promoters.
- Coverage — over 200 locations across Trinidad, Jamaica, Guyana, Barbados and the Cayman Islands.
- Scope of work — merchandising execution, installation and maintenance of in-store displays, and support for promotional executions.
- Comprehensive management — all HR, IR and admin associated with the outsourced team.
The results
- Improved product visibility & revenue through display installations and in-store promotions.
- Perfect-store compliance with Samsung’s standards, enhancing brand image and customer satisfaction.
- A major contributing factor to Samsung remaining one of the most popular and widely available smartphone brands in the region.
Notable brands
- Samsung