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Hybrid Outsourced Merchandising & Promotions Team for Unilever Trinidad
Unilever Caribbean
Unilever Caribbean, a leading consumer-goods company, brings innovation and sustainability to homes across the Caribbean — with a portfolio including Breeze, Cif and Comfort in homecare and Dove, Degree and TRESemmé in personal care.
The challenge
Provide a fully outsourced hybrid team of merchandisers and promoters to optimize the efficiency of the ground operation and deliver cost savings for Unilever Caribbean.
The solution
- Team composition — a dedicated trade team of roughly 60 merchandisers and in-store promoters, four field supervisors and an account manager.
- Coverage — nationwide coverage for Unilever in over 200 locations.
The results
- A more efficient ground operation and meaningful cost savings versus an in-house team.
- Consistent representation of Unilever’s best-known brands across the national trade.
Notable brands
- Dove
- TRESemmé
- Degree
- Axe
- Vaseline
- Breeze
- Cif
- Comfort
- Quix
- Hellmann’s